Late Prophet TB JOSHUA is a Marketing Genius; Learn How He Grow His Brand

The recent BBC Africa Eye documentary titled "Disciples: The Cult of TB Joshua" shed light on the alleged secret lives of the late televangelist, Prophet Temitope Balogun Joshua (TB Joshua). While the documentary focused on testimonies and allegations against him, it also highlighted TB Joshua's remarkable marketing abilities that propelled his brand to international recognition.

TB Joshua, despite lacking higher education, possessed native wisdom and knowledge on effective marketing strategies.

Here are some key takeaways from his approach:

1. Starting Small and Growing: TB Joshua began his church on a modest scale and gradually expanded its reach over time.
2. Documenting Activities: He meticulously recorded and documented his ministry's activities on VHS videos from the early stages.
3. Targeting the Whites: Although he started locally, TB Joshua had his sights set on the international stage, particularly targeting the white demographic.
4. Distributing Free Videos: He provided VHS videos to visiting foreigners for free and encouraged them to distribute them widely, showcasing his miraculous claims.
5. Leveraging Miracles: TB Joshua's videos predominantly focused on the miracles associated with his ministry, capturing the attention and curiosity of viewers around the world.
6. Collaborating with Whites: By involving and giving importance to white individuals within his organization, TB Joshua enhanced his brand's credibility and global appeal.
7. Establishing Emmanuel TV: The assistance of white supporters facilitated the establishment of Emmanuel TV, a platform that magnified the reach and impact of his message.
8. Winning Hearts through Philanthropy: TB Joshua's acts of philanthropy endeared him to many, engendering goodwill and attracting more followers.
9. Assisting Foreign Visitors: He went as far as covering the flight expenses of foreigners who wished to visit his church, further promoting his ministry internationally.
10. Targeting Influential Individuals: TB Joshua actively pursued relationships with presidents, military leaders, and heads of states, cementing his reputation and garnering substantial attention.
11. Persistence and Determination: Through unwavering commitment, TB Joshua persisted in his marketing efforts, never backing down until he achieved his grand vision.

The reason for highlighting these lessons is to inspire and provide insights into effective marketing strategies:

• Start small but dream big, allowing room for growth and expansion.
• Develop comprehensive plans and adapt as you progress.
• Surround yourself with individuals who can contribute to your business growth.
• Maintain a positive outlook during challenging times and never give up.
• Embrace modern marketing techniques, such as creating videos to showcase your products or services.

By embracing these principles, entrepreneurs can learn from TB Joshua's marketing genius and apply them to their own endeavors. Remember, success comes not only from the quality of your offerings but also from effective promotion and strategic planning.